Looking to the most reputable specialists helps to ensure that you just 're getting the most accurate, up-to-date, and useful SEO advice accessible. With that in mind, this article we comprise 20 top search engine optimization experts and clarify why they're worth following.
The Way SEO Specialists Can Help WordPress Users Before we dive into the list, it's worth mentioning exactly what makes someone a professional, versus somebody who just appears to be all talk and no action. The people that made it with this list are pros mainly due to the depth of experience that they have in advanced SEO, and how they have leveraged that expertise into other complementary regions of internet marketing (which can be pretty much all 'em).
While any search engine optimization beginner who's been able to rank for a long-tail key word with low competition can compose a blog post about how they did it (and then obviously never update it), those experts are a lot more sophisticated than that. They've dug deeper into SEO and understand how to do all the dirty work that accompanies ranking for highly competitive keyword phrases, working together with advanced tools, tailoring SEO needs for e-commerce functions, analyzing all kinds of different sets of information, fine-tuning site code to the search engines, and much more.
Many run their own successful businesses on the internet and have successfully helped countless other business websites get more search engine traffic. Some have been dabbling in SEO because the mid-90s, back when a lot of us were still wee nippers.
These people are the real deal, and all of them have the expertise and reputations to back them up. Follow their upgrades and you'll not have to be concerned about getting duped ever again by people who maintain circulating outdated or just plain wrong SEO information online.
Larry Kim
Larry Kim is the creator of WordStream, a powerful PPC management software business. He's also a leading columnist for both Inc.. Magazine as well as Search Engine Land. His blog receives more than a thousand unique visitors each month. He was named the strongest PPC expert in 2013, 2014, and 2015, and has been the number one top columnist on Search Engine Land in 2013.
Dave Naylor
Dave Naylor is the head of internet search advertising and managing director at Bronco, a creative digital marketing agency. He got his start at the digital marketing and advertising world back in 1998, founding Bronco at 2003 and working with different international companies since then. He regularly speaks at industry conferences and writes blog articles on his site about all kinds of useful stuff associated with SEO and Google news.
Barry Schwartz
Barry Schwartz is the founder and executive editor of Search Engine Roundtable, yet another popular and trustworthy Search Engine Optimization site up there with Moz and Search Engine Land. In fact, he's really the news editor in Danny Sullivan's Search Engine Land and contributes to Marketing Land, too. Barry is one of the first to violate significant Google news, explaining what it means and offering practical advice to advertising professionals and small business owners.
Chris Dyson
Chris Dyson is an experienced SEO consultant that specializes in SEO audits, consulting, competitor analysis, and Google punishment retrieval. His Google penalty services include helping small businesses recover from SEO issues related to the Google Panda or Penguin updates, like unnatural linking and pure spam. He also regularly updates his blog with fantastic posts on SEO and articles promotion.
Neil Patel
Neil Patel is one of the most inspiring entrepreneurs on the internet, using co-founded hugely successful businesses, including Crazy Egg, KISSmetrics, Hello Bar, and Quick Sprout. He has helped big companies including Amazon, NBC, HP, and Viacom boost their earnings, also has been named a top influencer on the web by the Wall Street Journal, a top ten online marketer by Forbes, and even a top 100 entrepreneur under 30 years old by Barack Obama. He's the author of The Advanced Guide to SEO and regularly writes and comments about SEO in his website and elsewhere around the web.
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